Category Archives: Marketing

To Achieve Big Goals, Become A Pattern Thinker

Posted on January 9, 2012 by Jenson

When faced with trying to accomplish a big goal, one of the most daunting questions is: Where do I start?  “Standing on the shoulders of giants” is another way of saying you don’t have to start from scratch and you … Continue reading →

Posted in Graphic Design, Inspiration, Marketing | Leave a comment

A fresh look at metrics and the marketing funnel, by Joseph King (CMO at MindTree)

Posted on March 11, 2011 by Jenson

Back in December, I wrote a blog entitled “Outcome Based Marketing: Who’s Doing it?” I had a number of helpful conversations with readers. One of the conclusions I came away with is that the traditional marketing funnel has become outdated, as … Continue reading →

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